This is what consumers want to hear --- food manufacturers who are sensitive enough to modify their products to address the current health issues. Imagine eating a chocolate bar in the future that helps lower your hypertension or lessens your diabetic symptoms.LONDON (Reuters) --- Mars, the company that made its fortune satisfying chocolate cravings, unveiled plans on Monday to develop medications that use a component of cocoa to help treat diabetes, strokes and vascular disease.
The privately held U.S. company that produces M&Ms and Mars bars said it hoped to make medications based on flavanols --- plant chemicals with health benefits found in cocoa, as well as red wine and green tea.
Mars said it is in talks with large pharmaceutical companies for a licensing or joint venture agreement to reproduce the compounds in cocoa shown to improve blood flow.
"The mounting scientific evidence is extraordinary," said Dr Norm Hollenberg, Professor of Medicine at Harvard Medical School, which has collaborated with Mars on cocoa research.
"This is a scientific breakthrough that could well lead to a medical breakthrough."
[ Reuters Health, Jul 25 2005 ]
I have always believed that those who engage in manufacturing so-called "sinful food items" may save themselves from going out of business (in the future) by modifying their products to suit current scientific findings. This is a welcome development. I hope other food manufacturers follow this same move.
See a related post for more info on flavonoids.