18 June 2004

But Would You Approve???

Two common lovelife problems --- infidelity for the males, and decreased sexual libido for the females --- may now have much-awaited scientific solutions.

Remedy No. 1 -- The Age of Australia described it as the "thing that separates a cad from a faithful lover," and Forbes magazine called it as a way of keeping "Mickey and Minnie together." Researchers have recently discovered that gene therapy can cure infidelity problems. The days of the philandering and promiscuous male are over! Isn't that wonderful ladies? At a flick of a genetic switch, we turn into faithful lovers. The researchers led by Miranda Lim from Emory University in Atlanta, Georgia, inserted a gene directly into the brains of male meadow voles or Microtus pennsylvanicus (laboratory rats). The gene inserted helps regulate social behavior and pair bonding. After a few days, the "normally promiscuous rodents lost their lust for the ladies" and were observed to have become faithful to their mates. Read the full report in this week's Nature.There has been no human testing yet. Any volunteers, guys? Girls, would you volunteer your husbands and boyfriends for possible therapy?

Remedy No. 2 -- Procter & Gamble, known for products like Tide, Mr. Clean, Head and Shoulders, Pampers, Pringles,etc., has just come up with a testosterone patch that aims to remedy decreased sexual function in women. To be marketed as Intrinsa, P&G's testosterone patch was shown to "significantly increase and satisfy sexual activity and sexual desire in menopausal women with Hypoactive Sexual Desire Disorder" (HSDD), and even in women who previously had both ovaries surgically removed. HSDD is defined as a lack of sexual desire that causes a woman personal distress. Testosterone has long been known to play a major role in influencing sexual desire in both women and men. Accurate estimates of women's sexual dysfunction in the overall US population reach as high 43%. Being the first mover into that market means big things for P&G's top line. The Intrinsa study results were just presented in the 86th Annual Meeting of The Endocrine Society, which is currently being held in New Orleans, Louisiana. Read the full report here. So ladies, in the future, when your partner complains how cold you are in bed, all you have to do is put on this transdermal patch and sexual desires come rushing in. Charge that to progress and creative minds.

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